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Fans of K-pop super group BTS are divided on Big Hit Entertainment’s move to implement a lottery-style ticketing system for their concerts.
Under the new arrangement, fans will be required to become a member of the BTS official fan club, which costs $30 (£25/€27) plus shipping, to have the chance to buy early-access seats and floor seating.
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Previous tours allowed BTS fans to buy tickets directly from Ticketmaster, which is still an option for general-sale tickets.
Big Hit co-chief executive Yoon Seok Jun said during the firm’s corporate briefing in Seoul: “The ticketing lottery system will gradually be used for overseas tours to improve fans’ experiences.”
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Some fans took to Twitter on the lottery issue, with one fan stating: “Big Hit we don’t want this lottery raffle system. We want the Ticketmaster walking man back.”
Another assures disgruntled fans that the raffle system is only for early access and floor seats at the minute, adding: “I for one like this idea because I’m tired of seeing the same fan-sites getting the floor seats at every show.”
bighit we don’t want this lottery raffle system. we want the ticketmaster walking man back pic.twitter.com/2TjUTI6QB5
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— lisa (@jungkookmh) August 21, 2019
It was also announced that WeVerse, a fan-oriented platform developed to help facilitate fan experiences, communication between fans and artists, and a media platform featuring both free and paid content aimed at customers of Big Hit and its subsidiaries, is being introduced.
It is paired with Weply, a commerce platform through which Big Hit’s audience can purchase goods and tickets to events through a singular service available to fans throughout the globe, with preference and opportunities available exclusively to app users.
Fans will be able to use WeVerse and Weply as identification to purchase event tickets, services and merchandise, and also utilise services related to attending Big Hit events, such as lodging and transportation.
Big Hit also plans to add new fan experiences including “different ways to sell concert goods, a play zone made for fans waiting outside a venue, and live viewing services for group-viewing in a location close to the venue, live streaming services for fans to enjoy the concerts from home, and pop-up stores on the day of the concert.”
Image: 뉴스인스타 (NewsInStar)
The K-pop boyband BTS have fans across the globe, and now, in an attempt to take control of future tickets at concerts, their management company Big Hit Entertainment are introducing a ticket lottery.
The news was first announced during a corporate briefing on August 21 by the CEO behind the entertainment company backing BTS and TXT, Bang Si-Hyuk. These “concert raffles” will be implemented across the globe.
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How does it work? Fans must purchase an official ARMY fan club membership in order to enter a raffle to access a selected allotment of floor seats and early access tickets. (This does not apply to regular-seated tickets.) BTS’ fans overseas may have to purchase an ARMY membership via Weply in order to have the “best” seats, a press release notes. If an ARMY member can’t attend the concert, the ticket will be freed for another fan to have the chance to purchase it. ID will be required to enter the concert, which means there is no option to resell the ticket.
According to the Kpop Herald, Big Hit’s CEO Yook Seok-jun explained that the ticket lottery will be implemented because in the past, many fans “experienced difficulties due to waiting for ticket purchases and illegal ticket sales.”
“In order to improve unfair practices, we introduced the lottery system for BTS’ fan meeting in June and the upcoming Seoul concert in October,” Seok-jun said. “We are planning to gradually introduce (the system) for overseas tours in the future.”
Big Hit first tried out the lottery system in Korea during the band’s 5th Muster in Seoul and Busan, as well as the final stops on their Love Yourself: Speak Yourself Tour in Seoul last year. Yet, many fans aren’t too keen on the idea of a raffle, since there isn’t always the opportunity to score barricade seats. Also, it is unclear whether or not an ARMY can purchase two tickets to see the show with a friend or family member.
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ARMY’s shared their opinion of the new lottery on Twitter:
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Currently, BTS is on an “extended hiatus.” The group has been consistently touring for six years straight and released albums Love Yourself ‘Tear’ and Love Yourself ‘Answer’ in 2018, as well as MAP OF THE SOUL: PERSONA this year. While it is unknown when BTS will return to the road, Big Hit told fans that the hiatus won’t be too long.